Programmatic Advertising
Black Friday advertising planning: what you can still launch in time
Decide whether to add CTV, audio, display or DOOH to a late Black Friday campaign, using the creative and offer you already have.
Read article →Floodlight articles
Ideas for where attention is moving.
Clear reporting and practical guidance across AI advertising, programmatic media, and measurement.
Browse by topic
Featured · Programmatic Advertising
Why Businesses Need A First-Party Data Strategy Now
Every business that advertises online depends on someone else’s platform for targeting (Demand-Side Platforms (DSPs), Open Web Exchanges, and Private Marketplaces (PMPs)). The audience segments and tracking rules belong to that platform,…
Read article →Latest articles.
Reporting that helps marketers understand the change—and decide what to do with it.
Connected TV
NFL RedZone hits 300: Watching fewer commercials doesn’t mean seeing fewer ads
RedZone still lets you spend an entire day jumping between every game without sitting through each broadcast's commercials.
Read article →
Display & DOOH
How To Target Your Competitors’ Customers With Geofencing Ads
Every day, people walk into your competitors’ stores, showrooms, and offices already planning to buy what you sell. Geofencing gives your business a way…
Read article →
Streaming Audio
Podcast Ads Are Surging, and Sports Listeners Are Hearing Most of It
According to Podcast News Daily, 10 of the largest advertisers spent a combined $41.1 million in September 2026, which means spend was up a…
Read article →
Connected TV
How to keep your brand away from political content during election season
Build an election-season placement plan with publisher controls, contextual exclusions, reporting, and clear limits on political content avoidance.
Read article →
Streaming Audio
Can you stop a podcast ad after the offer expires?
Can you remove a podcast ad after a promotion ends? Learn how baked-in and dynamic ads differ, what downloaded episodes mean, and what to…
Read article →
Earned Media
How earned media affects your brand’s AI visibility
How earned media can affect your brand’s AI visibility, what citation research shows, and how to measure mentions, recommendations and accuracy.
Read article →
Connected TV
Should brands move their CTV budget until after Election Day?
Should you delay CTV advertising until after the election? Compare inventory, quoted CPMs, campaign deadlines, and the cost of waiting.
Read article →
Programmatic Advertising
A Month-By-Month Guide To Planning Holiday Advertising
Holiday advertising rewards the brands that plan ahead. Always. When budgets get approved in the first week of November, those campaigns end up competing…
Read article →
ChatGPT Advertising
ChatGPT Ads’ New Formats: Sponsored Agents And New Integrations
ChatGPT Ads has a new format in testing that lets a person talk with a brand before visiting its website. On September 16, OpenAI…
Read article →
Google Ads
Google Is Removing Local Service Ads (LSAs): What You Need to Know
Google is dismantling the Local Services Ads dashboard, and the businesses that built their entire lead pipeline around it are finding out how little…
Read article →
Earned Media
What’s The ROI Of Earned Media?
When it comes to earned media, there isn’t a cost per click, attributed conversion window, or single number that tells you exactly what a…
Read article →
Programmatic Advertising
10 Questions To Ask Before Hiring A Programmatic Advertising Agency
Programmatic advertising offers efficient, data driven media buying across display, video, audio, and connected TV. But like most professional services, the technology is only…
Read article →
Programmatic Advertising
How To Measure Foot Traffic From An Ad Campaign
Knowing that an ad ran and that it built revenue are two different reports. Most advertisers stop at the first one, but a good…
Read article →
ChatGPT Advertising
ChatGPT Ads’ New Measurement Tools Explained
ChatGPT Ads just took a significant step toward the tools performance marketers already rely on in Google Ads and Meta Ads. The platform recently…
Read article →
Programmatic Advertising
How To Market Your Accounting Firm During (And After) Tax Season
Accounting firms have historically won new clients through referrals and reputation. That approach still works, but it doesn’t reach the full pool of people…
Read article →
Floodlight Insights
Why Is My Business Getting So Many Unqualified Leads?
A packed lead list feels like a win until the sales team actually starts going through it. Names that never respond, contacts outside the…
Read article →
News
Google’s AI Is Watching Inboxes… Smart Brands Aren’t Stopping There
Google now lets AI Mode reference people’s inboxes when recommending answers, and that’s changing what shows up in someone’s results. When someone connects Gmail…
Read article →
Programmatic Advertising
Store-Visit Attribution: How It Works and What the Number Actually Tells You
TL;DR Every multi-location advertiser wants to know whether the money they spent on ads got people through the door. Store-visit attribution is the tool…
Read article →
ChatGPT Advertising
Why ChatGPT Ads Are Your Unfair Advantage In 2026
If you own a business or are in the marketing industry, you’ve likely seen some variation of the same headline recently: “ChatGPT ads are…
Read article →
Meta Ads
Are Meta Ads Worth It for SMBs?
Small and medium-sized businesses (SMBs) operate with tight marketing budgets and high expectations for return on investment. Meta Ads (which span Facebook, Instagram, and…
Read article →
Programmatic Advertising
Is Billboard Advertising Effective In 2026?
Billboards have been around for over a century, but the format has changed more in the last five years alone than in the previous…
Read article →
Streaming Audio
How to Advertise Your Business on Spotify
Every brand running Google and Meta eventually hits the same wall. Here is what to do when the next dollar stops working.
Read article →
Streaming Audio
The Brand ChatGPT Recommends Is Almost Never the One Advertising, Floodlight Data Shows
Every brand running Google and Meta eventually hits the same wall. Here is what to do when the next dollar stops working.
Read article →
Streaming Audio
Programmatic Audio Is the Right Next Channel When Google and Meta Stop Scaling
Every brand running Google and Meta eventually hits the same wall. Here is what to do when the next dollar stops working.
Read article →
Streaming Audio
Spotify’s New Carousel Ads Bring Direct-Response Formats to Streaming Audio
For a platform that is built on some of the most advanced technology in the world, ChatGPT’s ad reporting is still early, with limited…
Read article →
Streaming Audio
Why Podcast Ads Were Never Bought Like Other Digital Ads
Buying podcast ads has never worked like buying display or CTV. There is no DSP flow for it. Getting podcast inventory meant calling a…
Read article →
ChatGPT Advertising
OpenAI Just Launched Its Own Ads Manager. The $50K Entry Point Is the Smallest Part of the Story.
For a platform that is built on some of the most advanced technology in the world, ChatGPT’s ad reporting is still early, with limited…
Read article →
ChatGPT Advertising
How to Measure ChatGPT Ad Performance: What’s Possible And What’s Not
For a platform that is built on some of the most advanced technology in the world, ChatGPT’s ad reporting is still early, with limited…
Read article →
ChatGPT Advertising
How to Make the Internal Business Case for ChatGPT Ads
Getting buy-in for a new ad channel is never easy, but being a new platform, ChatGPT advertising comes with its own specific obstacles. As…
Read article →
ChatGPT Advertising
Is AI Replacing Google? What the Data Actually Shows About How People Search in 2026
The “AI is killing Google” narrative makes for a great headline, but marketers are actually far more interested in what recent data shows. While…
Read article →
ChatGPT Advertising
How to Actually Get Access to ChatGPT Ads Right Now: Direct, Programmatic, and What’s Coming Next
At this point, all brands should be aware of the fact that ChatGPT runs ads now. What most of the coverage hasn’t addressed until…
Read article →
ChatGPT Advertising
Which Brands Are Testing Ads in ChatGPT and What We Know So Far
Our previous coverage has explained how ChatGPT ads work and how the platform decides which ones to show. Now that the pilot is live,…
Read article →
ChatGPT Advertising
Beyond the Basics: How Targeting Is Shaping ChatGPT Ads
You already read how ChatGPT ads will show up. Now let’s unpack how targeting works behind the scenes and why it matters.
Read article →
ChatGPT Advertising
How Ads Are Expected to Work Inside ChatGPT (And Why Access Is Still Limited)
The internet has changed how people look for information. Rather than scrolling through links, millions now type full questions into AI chat tools and…
Read article →
Connected TV
CTV vs Traditional TV Advertising: What’s the Difference?
The way people watch TV has changed dramatically in the past decade, and so has the way brands advertise. If you’re deciding between CTV…
Read article →
Programmatic Advertising
How Does Programmatic Advertising Work?
If you’ve ever wondered how brands seem to follow you around the internet with perfectly timed ads, you’re not alone. That magic is often…
Read article →No articles match this topic yet.