Display advertising
Programmatic Display Advertising
Reach new audiences and reconnect with interested visitors across websites and apps. Floodlight manages display campaigns with a clear audience, message, placement plan and measurement approach.
Give each display campaign a specific job.
Separate prospecting and retargeting
A person discovering your brand needs a different message from someone who has already visited your site. Floodlight separates those audiences and goals so the creative, frequency and reporting reflect the role of each campaign.
Review the placement as well as the audience
The publisher, page context, device and ad position affect the value of an impression. We review available placement controls, viewability and invalid-traffic reporting. A low CPM is not enough reason to keep buying a placement.
Connect the ad to the landing page
The banner should set a clear expectation that the destination fulfills. Floodlight coordinates the offer, call to action, creative formats and landing-page requirements before launch, with any production or site work scoped separately.
Display advertising campaign management.
Floodlight recommends the audience, inventory, creative approach, budget and flight dates, then manages campaign setup, pacing and reporting. Targeting options depend on the available data, inventory and privacy requirements.
A retargeting audience needs sufficient eligible traffic to deliver. We confirm the audience source, exclusions and frequency approach instead of assuming every visitor can be recognized and reached again.
Display can support an audio, connected TV or DOOH campaign by giving interested customers another way to encounter the brand. The channel mix should follow the audience and the purpose of the campaign.
AI
Understand how your brand appears in AI, learn from the competition, and use paid visibility where it makes sense.
Learn →Streaming audio
Reach listeners across Spotify, Pandora, SiriusXM, iHeartRadio, podcasts, and more.
Learn →Connected TV
Put your brand on the biggest screen in the house with targeted streaming TV campaigns.
Learn →Digital out-of-home
Show up in the cities, neighborhoods, and physical moments that matter.
Learn →Keep clicks, conversions and business outcomes distinct.
Impressions, viewability, reach, frequency and clicks describe different parts of delivery. A click-through rate alone does not establish lead quality or return on spend.
We agree on the conversion event and review attribution windows and duplicate-event handling where tracking is supported. Compare platform conversions with website analytics and CRM outcomes. View-through attribution does not by itself establish incremental sales.
The process
Set the goal
Review the current media mix, target market and business outcome. Agree on what the test should answer.
Build the plan
Choose the display inventory, audience, budget, dates and creative requirements. Confirm access and responsibilities before launch.
Launch and manage
Check the approved assets, destination and supported tracking. Build the campaign and monitor pacing and delivery.
Review and adjust
Compare delivery with the agreed outcomes. Use the available evidence to decide what to change, continue or stop.
Guides for planning your campaign.
Frequently asked questions