Effective Date: April 10, 2025
Fourth Cliff Co. d/b/a Floodlight (“Floodlight,” “we,” “us”)
We are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share data related to our services and website.
We may collect the following types of data:
– Personal Information: Name, email, job title, phone number, company, billing and contact details.
– Usage Data: IP address, device/browser type, referring URLs, access times, and interactions with our website or services.
– Campaign Data: Performance metrics, click-through rates, and conversions tied to ad campaigns.
– Third-Party Platform Data: Information shared through pixels or API integrations (e.g., Google, Meta, Amazon).
We use collected data to:
– Deliver and optimize advertising campaigns;
– Analyze performance and measure campaign effectiveness;
– Provide customer support and fulfill contractual obligations;
– Send service-related updates or legally required notices;
– Comply with regulatory and legal obligations.
Floodlight partners with advertising platforms (e.g., Google, Meta, Amazon) using tracking pixels and similar technologies. These platforms may collect and process user-level data to support campaign targeting, attribution, and measurement.
By using our services, you acknowledge and authorize such integrations. You are responsible for ensuring appropriate disclosures and consents on your owned properties.
Our site and services may use cookies, web beacons, tags, pixels, and similar tracking technologies. These tools help us personalize content, understand user behavior, and optimize campaign performance.
You can adjust cookie settings in your browser or opt out of certain ad tracking via the Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI) tools.
Our website may link to third-party websites or tools. Floodlight does not control or endorse the content, privacy practices, or policies of those websites. We encourage users to review third-party privacy policies before submitting any personal data.
We retain personal information only as long as necessary to provide our services, fulfill legal obligations, resolve disputes, and enforce our agreements.
Retention periods may vary based on data type, service history, and applicable law.
We implement industry-standard safeguards including encryption, access controls, internal audits, and secure data centers to protect personal information from unauthorized access or disclosure.
If you are located in the EU or EEA and we process your personal data on behalf of a client, the following applies:
– Floodlight acts as a data processor, and the client is the data controller;
– Our Data Processing Agreement (DPA) and the European Commission’s Standard Contractual Clauses (SCCs) govern any transfer or processing of personal data from the EU/EEA;
– You are responsible for obtaining valid consents and providing proper data disclosures on your website.
Depending on your jurisdiction, you may have rights under applicable data privacy laws, including:
– The right to access, correct, delete, or restrict your data;
– The right to data portability;
– The right to object to certain processing;
– The right to lodge a complaint with a supervisory authority.
To exercise any of these rights, please contact us at [Your Email].
Floodlight does not knowingly collect personal data from individuals under the age of 13. If you believe we have received such information, contact us and we will take steps to delete it.
We may update this Privacy Policy from time to time. Material changes will be posted on our website with an updated effective date. Your continued use of our services indicates acceptance of the current policy.
This Privacy Policy is governed by the laws of the Commonwealth of Massachusetts, without regard to conflict of laws principles.
If there are any questions regarding our Terms and Conditions, please contact us at info@getfloodlight.com.