Digital out-of-home
Digital Out-of-Home (DOOH) Advertising
Put your brand on digital billboards, transit and place-based screens in the markets that matter. Floodlight plans the locations, timing, creative and measurement behind a DOOH campaign.
Available inventory includes
Access and availability vary by market, audience, budget, and campaign.
Make the location part of the plan.
Choose screens around real journeys
A highway billboard, transit display and screen inside a venue reach people in different settings. Floodlight reviews the market, venue type and likely audience before recommending placements. A high-traffic location is useful only when it fits the business goal.
Match the message to the setting
People passing a billboard may have only seconds to read it. Other venues offer a longer viewing opportunity. Use a clear brand, short message and readable creative, with motion and technical requirements confirmed for the selected screens.
Plan timing and availability
Programmatic buying can offer flexibility in locations, dayparts and flight dates where supported. Availability depends on the screen network and the buy. We confirm the relevant inventory and delivery expectations rather than promising a particular screen without checking access.
DOOH campaign planning and management.
Floodlight recommends markets, venue types, timing and budget allocation, then coordinates campaign setup, pacing and reporting. Available networks may include OUTFRONT, Lamar and Clear Channel Outdoor; access varies by campaign.
The plan connects the placement to the creative. A design that works on a phone may be difficult to read across a street or from a moving vehicle. Any adaptations and approvals are scoped before launch.
DOOH can support a store opening, local awareness effort, seasonal campaign or broader media plan. Streaming audio, CTV or display can extend the message when there is a clear audience and measurement reason to combine them.
AI
Understand how your brand appears in AI, learn from the competition, and use paid visibility where it makes sense.
Learn →Streaming audio
Reach listeners across Spotify, Pandora, SiriusXM, iHeartRadio, podcasts, and more.
Learn →Connected TV
Put your brand on the biggest screen in the house with targeted streaming TV campaigns.
Learn →Digital out-of-home
Show up in the cities, neighborhoods, and physical moments that matter.
Learn →Know what an out-of-home impression means.
Delivery records and audience estimates help explain where and when a campaign ran. DOOH impressions are generally estimates of opportunities to see a screen, not a count of identified people who watched the ad.
Where available and appropriate, foot-traffic or lift measurement can add context. Coverage, methodology, sample size and comparison design matter. An attributed store visit does not by itself prove that the campaign caused an additional visit or purchase.
The process
Set the goal
Review the current media mix, target market and business outcome. Agree on what the test should answer.
Build the plan
Choose the DOOH inventory, audience, budget, dates and creative requirements. Confirm access and responsibilities before launch.
Launch and manage
Check the approved assets, destination and supported tracking. Build the campaign and monitor pacing and delivery.
Review and adjust
Compare delivery with the agreed outcomes. Use the available evidence to decide what to change, continue or stop.
Frequently asked questions