Connected TV (CTV) Advertising

Your customers aren’t watching cable anymore. We place your ads on the streaming platforms and devices they actually use, including Hulu, Peacock, ESPN, Bravo, Sling, and Fubo, so your brand shows up on the biggest screen in the house.

Why CTV Advertising Works

Near-Total Completion Rates

Connected TV ads regularly see completion rates above 90%, since most spots are non-skippable and viewers are settled in for a show. Our team builds CTV advertising campaigns to take full advantage of that captive attention.

couple watching a streaming platform

Precise Audience Targeting

Programmatic CTV advertising allows brands to target viewers by location, interests, and viewing habits instead of buying broad, untargeted airtime. Geo-targeting narrows that even further, letting brands reach households in specific cities, neighborhoods, or service areas. This data-driven approach cuts down on wasted ad spend and puts your message in front of the right household.

young kid watching an ad for toys on tv

Stronger Brand Recall

Connected TV advertising consistently outperforms other digital formats for brand recall, giving advertisers more than just an impression. Every campaign can be tracked and measured, so you know what your ad spend is actually delivering.

family watching tv

Why Choose Floodlight As Your CTV Ads Agency?

Our team has run connected TV campaigns across the platforms where streaming audiences actually spend their time, including Hulu, Peacock, ESPN, Bravo, Sling, and Fubo, giving us a working knowledge of what performs on each one rather than a generic playbook applied across the board. Whether viewers are watching live sports, binge-worthy series, or on-demand shows, we know how to connect your brand with them in a highly engaging, immersive environment.

We understand the nuances of programmatic CTV buying, including how targeting, frequency, and creative length affect performance differently across platforms and viewing contexts.

That experience also extends across channels: our team runs connected TV alongside streaming audio, DOOH, and Meta Ads, so we know how to make CTV work as part of a broader strategy instead of an isolated line item.

Our Process

1

Diagnose

We audit your current media mix before making any recommendations. Understanding what is running, what is working, and where the gaps are gives us the foundation to point you in the right direction.

2

Recommend

If connected TV is the right fit, we tell you which platforms to prioritize, whether Hulu, Peacock, ESPN, Bravo, Sling, or Fubo, based on your audience and stage of growth.

3

Build and Launch

Once we agree on the direction, we build your CTV campaigns and get them live, from audience targeting to creative. You don’t lift a finger on the execution side. We handle everything.

4

Report and Optimize

We keep you informed through regular reporting and calls. As your CTV campaigns run, we optimize continuously, adjusting targeting and creative as performance data comes in.

Frequently Asked Questions

What is Connected TV (CTV) Advertising?

Connected TV advertising places video ads on internet-connected televisions, reaching viewers through smart TVs, streaming devices, and platforms like Hulu, Peacock, and Sling. Unlike traditional cable, CTV ads run on the big screen but use digital targeting, so brands can reach specific audiences instead of buying broad, untargeted airtime.

CTV advertising works through programmatic buying, where ads are placed in real time across streaming platforms based on audience data like location, interests, and viewing habits. When a viewer presses play on a show, an ad request goes out, and the platform matches that viewer to relevant campaigns, delivering a full-screen, non-skippable ad during the stream.

CTV advertising works well for businesses looking to build brand awareness with the reach and impact of television, without the cost or waste of traditional cable buys. Local and regional businesses benefit from geo-targeting capabilities, while service-based businesses and retailers often see strong results from reaching engaged, hard-to-skip audiences on their biggest screen at home.

Costs depend on audience targeting, platform selection, and campaign length, but CTV is generally more accessible than traditional TV advertising, since there’s no minimum spend tied to a network buy. Budgets are built around your specific goals, so you’re paying for targeted reach rather than a broad, one-size-fits-all airtime package.

CTV campaigns are tracked against clear performance benchmarks, including completion rates, reach, and conversions, giving advertisers visibility that traditional TV never offered. Completion rates on CTV regularly exceed 90%, since most ads are non-skippable, and our team reviews performance throughout the flight to keep the campaign optimized toward your goals.