Connected TV
Connected TV (CTV) Advertising
Reach streaming audiences on connected televisions. Floodlight plans and manages CTV campaigns around the households, markets and viewing environments that matter to your business.
Available inventory includes
Access and availability vary by market, audience, budget, and campaign.
Plan the television campaign around the audience.
Choose the viewing environment
CTV inventory spans streaming apps, devices, live programming and on-demand shows. Floodlight reviews available placements and buying options rather than assuming every streaming service offers the same access. Specific programs and placements are not guaranteed unless agreed in the buy.
Define the market and audience
Start with the geography and customer profile, then assess the household or contextual targeting supported by the inventory. Audience data and identity coverage vary. A small or highly specific audience can reduce scale and increase costs.
Make the video work on television
The brand, offer and next step need to be clear on a television screen. Floodlight coordinates the approved video with the required length and technical specifications. A QR code or website response should be planned and tested as part of the creative.
CTV campaign planning and management.
Floodlight recommends the inventory mix, targeting, budget and flight dates, then manages setup, pacing and reporting. Platform availability is confirmed for the campaign before launch.
Frequency matters when the same household may be reached through different apps or devices. We review the controls and reporting available, while recognizing that measurement and deduplication are not complete across every publisher.
CTV can complement streaming audio or display when each channel has a clear purpose. The plan should explain whether the campaign is building reach, supporting consideration or testing a defined response.
AI
Understand how your brand appears in AI, learn from the competition, and use paid visibility where it makes sense.
Learn →Streaming audio
Reach listeners across Spotify, Pandora, SiriusXM, iHeartRadio, podcasts, and more.
Learn →Connected TV
Put your brand on the biggest screen in the house with targeted streaming TV campaigns.
Learn →Digital out-of-home
Show up in the cities, neighborhoods, and physical moments that matter.
Learn →Measure more than completed views.
Impressions, reach, frequency and video completions help explain delivery. A completed video does not establish that someone watched attentively or bought because of the ad.
Where supported, website and conversion reporting can add context. We confirm the event setup, attribution window and reporting limits, and compare the results with website or CRM data. Attributed conversions and incremental sales are different measures.
The process
Set the goal
Review the current media mix, target market and business outcome. Agree on what the test should answer.
Build the plan
Choose the CTV inventory, audience, budget, dates and creative requirements. Confirm access and responsibilities before launch.
Launch and manage
Check the approved assets, destination and supported tracking. Build the campaign and monitor pacing and delivery.
Review and adjust
Compare delivery with the agreed outcomes. Use the available evidence to decide what to change, continue or stop.
Guides for planning your campaign.
Frequently asked questions