ChatGPT advertising
Your customers are researching inside ChatGPT. Your brand can be there while they decide.
People use ChatGPT to compare products and services, evaluate companies, and narrow their options. They are not passively scrolling. They are actively trying to make a decision.
ChatGPT Ads give your brand a way to enter that process.
Find the prompts where your brand is missing.
Floodlight analyzes the prompts your customers use when they are researching the category and comparing their options.
You see where your brand appears, where competitors are showing up instead, and which missing prompts represent the strongest opportunities for paid visibility.
That analysis gives the campaign a clear starting point: the decisions your brand is currently being left out of.
Buying access is the easy part.
The harder questions are which prompts matter, where your brand should appear, what it should say, and how the campaign should connect to what happens after the click.
The prompt also reveals what the customer is trying to decide. Someone asking for a category recommendation needs a different message than someone comparing specific brands.
Floodlight uses those differences to shape the advertising strategy, creative, and landing experience, then manages the campaign execution and measurement.
What Floodlight manages.
Plan the test
Define the audience, business goal, creative requirements, landing page and spending limits. Check account eligibility and the capabilities available before choosing a launch plan.
Build and manage
Prepare the campaign and ad creative, review delivery and adjust the setup as results come in. The research informs the message. It does not reserve a particular prompt or guarantee an ad placement.
Connect the reporting
Compare platform reporting with website behavior and CRM outcomes where available. A reported conversion is an attribution result; it does not by itself prove the ad caused an additional sale.
Know what the test needs to answer.
Before spend begins, agree on the conversion action, reporting window and criteria for continuing, changing or stopping the test. Separate media spend from management and creative costs in the proposal.
Our ChatGPT advertising guide explains the main planning decisions. Use the ChatGPT Ads business-case guide to define a capped test and the decision it needs to support.
Start with our guides to getting access to ChatGPT Ads and measuring ChatGPT ad performance.
For a home-services example, see ChatGPT Ads for plumbing companies.
Frequently asked questions