Digital marketing insights.

OpenAI Just Launched Its Own Ads Manager. The $50K Entry Point Is the Smallest Part of the Story.

For a platform that is built on some of the most advanced technology in the world, ChatGPT’s ad reporting is still early, with limited native

For a platform that is built on some of the most advanced technology in the world, ChatGPT’s ad reporting is still early, with limited native

Getting buy-in for a new ad channel is never easy, but being a new platform, ChatGPT advertising comes with its own specific obstacles. As of

The “AI is killing Google” narrative makes for a great headline, but marketers are actually far more interested in what recent data shows. While AI

At this point, all brands should be aware of the fact that ChatGPT runs ads now. What most of the coverage hasn’t addressed until now:

Our previous coverage has explained how ChatGPT ads work and how the platform decides which ones to show. Now that the pilot is live, a

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