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Digital marketing insights.

Programmatic Audio Is the Right Next Channel When Google and Meta Stop Scaling

Every brand running Google and Meta eventually hits the same wall. Here is what to do when the next dollar stops working.
  • April 21, 2026
  • Picture of Anthony Gaita Anthony Gaita
Someone listening to TED Talk on Spotify

Spotify’s New Carousel Ads Bring Direct-Response Formats to Streaming Audio

For a platform that is built on some of the most advanced technology in the world, ChatGPT’s ad reporting is still early, with limited native
  • April 20, 2026
  • Picture of Alexandra O'Neil Alexandra O'Neil

Why Podcast Ads Were Never Bought Like Other Digital Ads

Buying podcast ads has never worked like buying display or CTV. There is no DSP flow for it. Getting podcast inventory meant calling a network,
  • April 18, 2026
  • Picture of Anthony Gaita Anthony Gaita
Searching for a plumber on ChatGPT and getting an ad

OpenAI Just Launched Its Own Ads Manager. The $50K Entry Point Is the Smallest Part of the Story.

For a platform that is built on some of the most advanced technology in the world, ChatGPT’s ad reporting is still early, with limited native
  • April 17, 2026
  • Picture of Alexandra O'Neil Alexandra O'Neil
marketing data on laptop screen

How to Measure ChatGPT Ad Performance: What’s Possible And What’s Not

For a platform that is built on some of the most advanced technology in the world, ChatGPT’s ad reporting is still early, with limited native
  • March 24, 2026
  • Picture of Alexandra O'Neil Alexandra O'Neil

How to Make the Internal Business Case for ChatGPT Ads

Getting buy-in for a new ad channel is never easy, but being a new platform, ChatGPT advertising comes with its own specific obstacles. As of
  • March 19, 2026
  • Picture of Alexandra O'Neil Alexandra O'Neil
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