Connected TV
Why Last-Click Attribution Model Undervalues CTV And Streaming Audio
A viewer sees a home services ad during a streaming show on Tuesday, hears the same brand in a podcast during Thursday’s commute, and…
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Streaming Audio articles.
Floodlight reporting and practical guidance on streaming audio.
Streaming Audio
Podcast Ads Are Surging, and Sports Listeners Are Hearing Most of It
According to Podcast News Daily, 10 of the largest advertisers spent a combined $41.1 million in September 2026, which means spend was up a…
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Streaming Audio
Can you stop a podcast ad after the offer expires?
Can you remove a podcast ad after a promotion ends? Learn how baked-in and dynamic ads differ, what downloaded episodes mean, and what to…
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Streaming Audio
How to Advertise Your Business on Spotify
Every brand running Google and Meta eventually hits the same wall. Here is what to do when the next dollar stops working.
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Streaming Audio
The Brand ChatGPT Recommends Is Almost Never the One Advertising, Floodlight Data Shows
Every brand running Google and Meta eventually hits the same wall. Here is what to do when the next dollar stops working.
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Streaming Audio
Programmatic Audio Is the Right Next Channel When Google and Meta Stop Scaling
Every brand running Google and Meta eventually hits the same wall. Here is what to do when the next dollar stops working.
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Streaming Audio
Spotify’s New Carousel Ads Bring Direct-Response Formats to Streaming Audio
For a platform that is built on some of the most advanced technology in the world, ChatGPT’s ad reporting is still early, with limited…
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