546 million podcast listeners. $3 billion in U.S. ad spend projected for 2026. A format with higher engagement than TV, social, and display. Here is what you need to know about the shows, the audiences, and what it actually costs to get in.
The biggest podcasts in the world by reach, and why advertisers keep coming back to them.
Still the most-listened podcast on Spotify and a consistent top-3 globally. Three-to-four hour long-form interviews with anyone from scientists to comedians to sitting politicians. The audience is enormous, male-skewing 25-44, and unusually loyal.
The New York Times' flagship podcast. 20-minute daily news briefings that reach a highly educated, high-income audience. Consistently top-3 on Apple Podcasts. A reliable pre-roll play for brands targeting news-engaged adults.
The number one education podcast globally. Research-backed life and career advice with over 3 million monthly downloads. Strongly female-skewing 30-50, affluent, and highly purchase-intent driven. One of the best CPM values in the format.
The top shows in each genre, with the audience profile and advertiser angle that matters.
The benchmark news podcast. Two million daily listeners, consistently top-3 Apple Podcasts. Educated, high-income audience that listens first thing in the morning.
12-minute daily news briefing from NPR. Huge morning-commute audience, broad demo, and one of the most trusted voices in audio. Strong brand-safety profile.
Business and financial news in 20 minutes. Spotify-distributed with WSJ's subscriber base. Financial services, B2B, and fintech brands perform especially well here.
The defining true crime podcast. Dominated by women 25-44, with one of the highest listen-through rates in all of podcasting. Direct response brands love it for its devoted, purchase-intent audience.
Comedy-infused true crime. A fiercely engaged community of self-described "Murderinos," predominantly millennial women. Merchandise, events, and cult loyalty make this audience unusually responsive.
Sony's premium true crime network. High production quality, serialized storytelling, and a consistently top-charting presence on Apple Podcasts through 2026.
Sports comedy with a massive male 18-34 audience. One of the most-downloaded shows in the country. Brands in beer, finance, DTC, and food all find strong performance here.
One of the most consistently charting comedy podcasts on Apple and Spotify. Educated, broadly appealing 25-54 audience. High listen-through rate and strong brand recall for host-read placements.
Long-form celebrity and expert interviews with a warm, inquisitive tone. 500K+ monthly listeners who skew educated millennial. Strong mid-roll performance for lifestyle and wellness brands.
Over 10 million monthly listeners. Candid conversations about relationships, culture, and celebrity. One of the most-followed shows globally. Gen Z and millennial women who over-index on purchase decisions in beauty, wellness, and lifestyle.
Glennon Doyle, Abby Wambach, and Amanda Doyle on relationships, mental health, and modern life. A top-10 Apple Podcasts fixture with a deeply engaged, female-skewing audience that trusts host recommendations at an unusually high rate.
Surprise celebrity guest format with three beloved hosts. One of the most consistently charting comedy-society shows. Broad 25-54 demo, high household income, and strong brand recall for integrated host reads.
Consistently the top business podcast on Apple globally. Long-form interviews with founders, operators, and scientists. Audience skews entrepreneurial 28-45 with above-average household income.
Origin stories of the world's most recognizable brands. A prestige listen for entrepreneurs and marketers. Advertiser brand safety is extremely high and audience intent is purchase-leaning.
Over a billion total downloads. Long-form interviews with elite performers across business, sports, and science. One of the most affluent podcast audiences in existence. Commands premium CPMs across all placements.
The number one education podcast globally. Research-backed mental health, habit, and performance content. 3 million monthly downloads. Pharmaceutical and supplement brands have migrated significant spend here from linear TV.
Stanford neuroscientist Andrew Huberman on sleep, performance, and brain health. Exceptionally loyal listener base with high trust in host recommendations. Supplement and health tech brands are the dominant category.
Mindfulness and purposeful living. One of the most globally distributed wellness podcasts. Consistently top-5 on Apple. Appeals to a female-skewing audience actively seeking lifestyle improvement and product recommendations.
Host-read ads outperform producer-read ads by 31% in purchase rate. The host's voice is the product.
Podcast ads generate 2.5x the engagement of social media ads. Attention is the scarcest resource in advertising.
Per the IAB/PwC U.S. Podcast Advertising Revenue Study, programmatic accounts for roughly 11% of podcast ad revenue — compared to 87% across the rest of digital media. Podcasting has always been a direct-buy market, and the best inventory still is. Show-level sponsorships, host-reads, and integrated placements are bought person to person, not through an exchange.
We plan and run streaming audio campaigns across Spotify, iHeartRadio, Pandora, SiriusXM, and the programmatic audio exchanges. If you want to get your brand in front of podcast listeners, we can build the plan.
We match your audience profile to the right shows, networks, and placements. Genre, demo, CPM, and format all factor in before a dollar gets committed.
We manage both sides of the market. Direct host-read partnerships for trust and performance. Programmatic for scale and efficiency. The right mix depends on your goals.
Promo codes, vanity URLs, pixel attribution, and brand lift studies. You see exactly which shows drove which outcomes, not just impressions.