Display & DOOH
How DOOH impressions are calculated
Learn how DOOH ad plays become estimated audience impressions, how CPM is calculated, and what reach and frequency add to a campaign report.
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Articles by Anthony Gaita.
Connected TV
How Much Does CTV Advertising Cost?
CTV campaigns at Floodlight start at $3,500. Compare VOD and premium live TV CPMs, see sample media budgets and plan what your campaign needs.
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Connected TV
How much you’re paying to skip streaming ads
If you have even one streaming subscription, you’ve probably gotten an email telling you that it is getting more expensive. You have to decide…
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Programmatic Advertising
Black Friday advertising planning: what you can still launch in time
Decide whether to add CTV, audio, display or DOOH to a late Black Friday campaign, using the creative and offer you already have.
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Connected TV
NFL RedZone hits 300: Watching fewer commercials doesn’t mean seeing fewer ads
RedZone still lets you spend an entire day jumping between every game without sitting through each broadcast's commercials.
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Connected TV
How to keep your brand away from political content during election season
Build an election-season placement plan with publisher controls, contextual exclusions, reporting, and clear limits on political content avoidance.
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Streaming Audio
Can you stop a podcast ad after the offer expires?
Can you remove a podcast ad after a promotion ends? Learn how baked-in and dynamic ads differ, what downloaded episodes mean, and what to…
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Earned Media
How earned media affects your brand’s AI visibility
How earned media can affect your brand’s AI visibility, what citation research shows, and how to measure mentions, recommendations and accuracy.
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Connected TV
Should brands move their CTV budget until after Election Day?
Should you delay CTV advertising until after the election? Compare inventory, quoted CPMs, campaign deadlines, and the cost of waiting.
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Programmatic Advertising
Store-Visit Attribution: How It Works and What the Number Actually Tells You
TL;DR Every multi-location advertiser wants to know whether the money they spent on ads got people through the door. Store-visit attribution is the tool…
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