The Brand ChatGPT Recommends Is Almost Never the One Advertising, Floodlight Data Shows
Every brand running Google and Meta eventually hits the same wall. Here is what to do when the next dollar stops working.
Spotify’s New Carousel Ads Bring Direct-Response Formats to Streaming Audio
For a platform that is built on some of the most advanced technology in the world, ChatGPT’s ad reporting is still early, with limited native tracking like conversions and ROAS. The platform only provides high-level aggregated metrics like impression
OpenAI Just Launched Its Own Ads Manager. The $50K Entry Point Is the Smallest Part of the Story.
For a platform that is built on some of the most advanced technology in the world, ChatGPT’s ad reporting is still early, with limited native tracking like conversions and ROAS. The platform only provides high-level aggregated metrics like impression
How to Measure ChatGPT Ad Performance: What’s Possible And What’s Not
For a platform that is built on some of the most advanced technology in the world, ChatGPT’s ad reporting is still early, with limited native tracking like conversions and ROAS. The platform only provides high-level aggregated metrics like impression
How to Make the Internal Business Case for ChatGPT Ads
Getting buy-in for a new ad channel is never easy, but being a new platform, ChatGPT advertising comes with its own specific obstacles. As of writing, there is no self-serve platform, the minimum spend is steep, and the measurement tools are still ca
Is AI Replacing Google? What the Data Actually Shows About How People Search in 2026
The “AI is killing Google” narrative makes for a great headline, but marketers are actually far more interested in what recent data shows. While AI handles the complex, multi-step research phase, like comparing insurance plans or pricing out a renova
How to Actually Get Access to ChatGPT Ads Right Now: Direct, Programmatic, and What’s Coming Next
At this point, all brands should be aware of the fact that ChatGPT runs ads now. What most of the coverage hasn’t addressed until now: how a business actually gets in (direct access through OpenAI or programmatic access through Criteo), what it costs
Which Brands Are Testing Ads in ChatGPT and What We Know So Far
Our previous coverage has explained how ChatGPT ads work and how the platform decides which ones to show. Now that the pilot is live, a more concrete question has come up: which brands are already inside ChatGPT, and what can their early moves tell u
Beyond the Basics: How Targeting Is Shaping ChatGPT Ads
You already read how ChatGPT ads will show up. Now let’s unpack how targeting works behind the scenes and why it matters.
How Ads Are Expected to Work Inside ChatGPT (And Why Access Is Still Limited)
The internet has changed how people look for information. Rather than scrolling through links, millions now type full questions into AI chat tools and expect direct answers. With more than 800 million weekly active users, ChatGPT sits at the center o