Programmatic Advertising

Reach your ideal customers faster and make every ad dollar count with targeted, automated campaigns built for growing businesses to enterprise brands.

Multi-Channel Ad Placement

Connected TV Advertising

With our streaming TV advertising solutions, your ads can reach audiences on popular platforms such as Hulu, Peacock, ESPN, Bravo, Sling, and Fubo. Whether they’re watching live sports, binge-worthy series, or on-demand shows, your brand can connect with viewers in a highly engaging, immersive environment.

Streaming Audio Advertising

Through our streaming audio advertising services, we place your ads on leading platforms, including Spotify, Pandora/Sirus XM, iHeartRadio, TuneIn, and New York Times Audio. From their favorite playlists to podcasts, reach listeners where they’re tuned in most.

Google, YouTube, and Meta Advertising

Google, YouTube, and Meta are some of the most well-known platforms in digital advertising, offering powerful reach and precise targeting. Through programmatic advertising, we can place your ads across these channels, leveraging data to reach the right audiences in real time.

Display Advertising

With display advertising through Floodlight, we can reach your audience across tens of thousands of trusted websites. Our programmatic approach ensures your ads are placed where they’ll have the most impact, with data-driven targeting to maximize visibility and engagement on the sites your customers visit most.

Digital Out-of-Home (DOOH) Advertising

With access to major networks including Outfront, Lamar, and ClearChannel, our DOOH advertising solutions place your brand on digital billboards, transit stations, and other high-traffic locations.

Unsure which channels are best for you? Let’s talk

Frequently Asked Questions

What is Programmatic Advertising?

Programmatic advertising is an automated way of buying and placing ads online. Using data and algorithms, it helps you reach the right audience at the right time by bidding on ad space in real time. This approach allows for more precise targeting, lower costs, and better results compared to traditional methods.

What is An Example of A Programmatic Ad?

An example of a programmatic ad is a targeted banner ad on a website that appears based on a user’s browsing behavior and preferences, helping brands reach specific audiences more effectively.

What Platforms Can Floodlight Display My Ads On?

Floodlight can display your ads on a range of platforms, including Meta, Reddit, DOOH, streaming audio (Spotify, SiriusXM, etc), TV streaming (Hulu, Peacock, ESPN+), websites, and more to reach your target audience across the digital space.

What is Another Name for Programmatic Advertising?

Programmatic advertising is also known as programmatic media buying or automated or real-time bidding (RTB), as it uses automated technology to buy and place ads in real time.